For many eCommerce stores, high cart abandonment rates remain a significant challenge, even with a great website, attractive products, and competitive pricing. It's alarming that over 70% of shoppers who add items to their cart never complete the purchase.

The issue worsens with mobile shopping, where cart abandonment exceeds 85%!

While pinpointing the exact reasons for cart abandonment can be difficult, some common factors include:

High shipping costs
Completing the purchase offline or on a competitor's website
Deferring the purchase decision for later

Addressing these issues in real-time is challenging, but there are effective strategies to combat cart abandonment.

Unlock the Potential of Abandoned Carts

The silver lining is that abandoned carts leave behind valuable data:

Items added to the cart (preference data)
When the cart was abandoned (recency)

This data can be leveraged to create personalized offers and retarget customers effectively.

By providing exceptional value, you build trust and encourage customers to complete their purchases.

Effective Strategies to Recover Abandoned Carts

While there are solutions to this global problem, each comes with trade-offs:

In-App, Real-Time Discounts: Offering a discount when the customer is about to leave can be helpful, but often, their decision to exit is already made.
Retargeted Ads: Effective but costly, and it requires customers to manually return to their cart to complete the purchase.
Push Notifications: Often lost in the myriad of other notifications.

Is there a better, more comprehensive solution? Yes, WhatsApp!

Why WhatsApp is Ideal for Cart Recovery

Apart from its vast reach and ease of use, WhatsApp offers several advantages for cart recovery:

High Read Rate: With 80% of messages read within 5 minutes and an overall open rate exceeding 95%, WhatsApp outperforms email and SMS.
Conversational and Personal: Customers can chat directly without switching platforms. All chat history is accessible in one window, making it easier to retrieve information like discount codes.
Real-Time Interaction: Promptly addressing customers' concerns enhances brand recall and boosts conversion rates.

How to Leverage WhatsApp for Maximum Benefit

Automate Abandoned Cart Recovery: Implement a system to alert your team or automatically reach out to customers when a cart is abandoned. Tailor messages based on cart value, customer loyalty, and other factors.
Offer Personalized Discounts: Use customer data to create personalized messages, including their name, a unique discount code, and relevant products. Focus discount efforts on price-sensitive customers to optimize costs.
Notify About Price Drops: Inform customers of price reductions due to seasonality or competition. This builds trust and encourages customers to revisit and complete their purchases.
Highlight Product Benefits: Use WhatsApp campaigns to educate customers on the benefits of your products, especially for premium, niche, or socially responsible items.
Reassure with Post-Purchase Policies: Assure customers of your support, easy return policies, and secure payment methods, alleviating their concerns and encouraging them to complete their purchase.
Collect Feedback: If a purchase is not completed, seek feedback on improving the checkout process, product descriptions, ratings, and overall user experience.

WhatsApp Cart Recovery for Shopify

Now that you understand how to effectively engage customers and encourage them to complete their purchases, let's explore how RightAway.ai can assist with this complex task.

RightAway.ai integrates seamlessly with Shopify to manage your cart recovery efforts using the official WhatsApp API.

Our solution:

Automatically syncs with abandoned checkouts from your store
Verifies valid phone numbers
Sends customized message templates with variables
Provides discount codes as incentives
Tracks cart recovery and the value of recovered orders

All managed from a single, intuitive dashboard.

RightAway.ai allows you to set up to two cart recovery messages and preview them in real-time as you configure them.

RightAway.ai: The Complete WhatsApp Marketing Suite

Beyond cart recovery, RightAway.ai offers extensive automation features, including:

Order confirmation messages
Order fulfillment notifications with tracking links
Cash on delivery (COD) order verification via WhatsApp

You can also broadcast messages to your entire customer list using the official WhatsApp Business API.